BAYER BRINGS FLEA FIGHTER TO CANADA
By Adnews Staff
Germany-based Bayer AG's Animal Health Group brought its new flea control product to the Canadian market this week. Called Advantage Topical Solution, the over-the-counter medication is applied to a dog's back. The animal's body movements spread the solution at the hair root level to cover the whole body. Advantage treats existing flea problems and prevents flea problem as well. In addition, the medication will continue to work after a pet has gone swimming or has been bathed. Advantage will be promoted using TV, newspaper and magazine ads created by Roger Unwin Marketing Services of Kitchener, Ont. PR is being done by Edelman Public Relations' Toronto and Montreal offices.
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