CINEPLEX AND ESSO OFFER DISCOUNT MOVIES
By Adnews Staff
Imperial Oil of Toronto has teamed up with Cineplex Odeon Theatres of Toronto for a summer promotion beginning July 15. Under the deal, customers who purchase 25 litres or more of gasoline at Esso service stations will receive a coupon for $2 off the regular adult admission price of a movie at any Cineplex Odeon, Ontario Theatre Group or Empire Theatre in Canada. The promotion will be supported using radio and newspaper ads, as well as point-of-purchase signs at the service stations and theatres. All Cineplex theatres will advertise the promotion on their in-lobby television monitors. The ads were created by Goodgoll Curtis of Toronto for English Canada, while Communication bleu, blanc, rouge of Montreal created the Quebec campaign. The promotion runs until Sept. 2.