BCAMA FIRST CANADIAN WINNER
By Adnews Staff
The British Columbia Chapter of the American Marketing Association is the first Canadian winner of the AMA International Chapter Excellence Award. The annual prize for chapter of the year is based on criteria such as quality of events, marketing education programs and membership increases. This year, the BCAMA has run seminars on topics such as the future of retailing in B.C., a retrospective of 25 years of advertising in Vancouver, a behind-the-scenes look at the marketing of the new NBA franchise, the Vancouver Grizzlies, and what the world of marketing and communications will look like in the year 2001. In addition, it increased its membership by 22% this year. The AMA has 45,000 members, 400 of them in BC.
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