FUJI BRINGS PROFESSIONAL FILM TO CANADA
By Adnews Staff
Fuji Photo Film Co. Ltd. of Japan recently brought its Fujichrome ASTIA 100 Professional film to the Canadian market. The film provides smooth and natural skin tones, as well as true-to-life color rendition and seamless gradation from the brightest lights to deepest shadows, according to Fuji. The gradation balance delivers neutral grays in all density ranges. ASTIA is targeted to fashion and commercial photographers. Print advertising for ASTIA began this week. It was created by Powerhouse Creative of Toronto. ASTIA was introduced to the U.S. market about a month ago.
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