LEO BURNETT ENTERS AUSTRIA
By Adnews Staff
Chicago-based Leo Burnett Co. has formed a joint venture with Austria's fourth largest ad agency, Wirz. Based in Vienna, the agency will be named Leo Burnett & Wirz. Its founding client is Fiat, which Leo Burnett now handles in 21 markets around the world. "With Leo Burnett & Wirz, the last gap in our western European agency network has been closed," Leo Burnett Europe/Middle East/African region vice-chairman Reiner Erfert says in a release. Austra is the 12th market in the Europe/Middle East/Africa region in which Burnett has established a presence since 1985. Other countries include Bulgaria, Ireland, Israel, Romania, Russia and Slovakia.
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