PROVIGO BRINGS MAXI TO ONTARIO
By Adnews Staff
Montreal-based Provigo Inc. opened its first Maxi & Co. store in Ontario this week. Located in Mississauga, the grocery outlet also offers other services such as dry cleaning, photo finishing, framing and laminating. A branch of the Toronto Dominion Bank is also in the store. Maxi & Co. is being promoted in a campaign that includes transit and radio created by Saffer Advertising of Toronto. Provigo plans to open another two Ontario Maxi & Co. locations over the next few months, and another 12 in 1998. The outlets are targeted at areas with a population of 60,000. Provigo holds 9.6% of the grocery market in Ontario. Its goal is to have a 20% market share within the next five years.
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