BAXTER INTRODUCES COOL TREAT
By Adnews Staff
Baxter Foods Ltd. of St. John, New Brunswick introduced a new milkshake product to the Maritime market this week. Called Shake Quake, the drink is primarily sold in convenience stores and is available in a 400 ml size in vanilla, chocolate and strawberry flavors. Shake Quake is being promoted using radio and point-of-sale materials created by Corporate Communications Ltd. of Halifax. Russell Inc. of Toronto created the brand identity, name and positioing of Shake Quake. Baxter markets dairy products such as ice creams and sour cream, as well as juices and bottled water.
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