CRAFT BREWER SET FOR GROWTH
By Adnews Staff
Quebec craft brewer Unibroue Inc. is trying to increase its presence across Canada, and launched its first Ontario print campaign this week. The Chambly, Quebec-based company has only advertised its beer in the Maritimes in the past, but wants to increase its market share across Canada, especially in Ontario and British Columbia. Unibroue has mainly focused on sampling programs to promote its beer. About 80% of Unibroue's sales are in Quebec. Advertising for the company is done in-house. Unibroue also sells its brew in 20 American states, as well as in France, Switzerland, Belgium, Germany and Australia. It will be sending its first shipment to Brazil later this month, is negotiating with a distributor in the United Kingdom to bring the beer there, and is also getting ready to sell the beer in Italy. Unibroue went public this week, raising $12 million to promote its seven beers outside Quebec.