VALU-NET HIRES FIRST PR FIRM
By Adnews Staff
Valu-Net of Markham, Ont. is using a PR agency for the first time. The software company hired The Communications Group of Toronto after a competition with two other agencies. Valu-Net decided to hire an agency now because it will be announcing new products over the next few months and announcing new partnerships, Communications Group consultant Heather Scott told Adnews yesterday. Valu-Net needed an agency to handle the volume. The company was handling its PR in-house. Value-Net promotes its electronic retailing software over the Internet. Ads are created in-house.
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