VIA JOINS FORCES WITH NOVOTEL
By Adnews Staff
VIA Rail has teamed up with Novotel North America to offer its reward program to consumers who stay at Novotel. Novotel guests who are VIA Preference Reward Program members can automatically earn VIA Preference Points. Under the deal, guests will earn one point for each dollar spent including any service the hotel offers. The partnership is being promoted using direct mail, brochures and the Internet done by Publicis BCP of Toronto.
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