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RADIOSHACK TO GET INTO DTH TV SERVICE

By Adnews Staff

RadioShack of Barrie, Ont. has teamed up with Star Choice Television Network to sell the company's direct-to-home satellite TV equipment. RadoShack will begin promoting the equipment in July using newspaper ads, flyers and TV. The print portion of the campiagn will be created in-house. The broadcast ads will be created by Young & Rubicam of Toronto. Star Choice launched its DTH television service late last month. It offers over 75 channels including Canadian and U.S. programming, sports, movies, superstations, news and information. By fall, Star Choice plans to carry over 100 channels.

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