ADIDAS RUNS WITH WORLD'S FASTEST MAN
By Adnews Staff
Adidas Canada is supporting Olympic gold medalist Donovan Bailey in his quest to be the world's fastest man. The company launched a TV and outdoor campaign last week focusing on Bailey's athletic accomplishments and the patriotism Canadians feel towards their athletes. The 30-second TV spot shows an image of liquid mercury which picks up speed as it races down the track and gradually morphs into an image of Bailey which becomes clearer as he crosses the finish line. The outdoor campaign features the now famous photo of the athlete crossing the finish line at the Atlanta Olympics as a Canadian flag waves behind him. The captions on the two posters say, "With glowing hearts we see thee run," and "The true north strong and fast." The campaign was created by Promonad Communications of Toronto. Adidas is also sponsoring the One To One Challenge of Champions in Toronto on June 1. The event features a race between Bailey and U.S. runner Michael Johnson.