REEBOK TO LOOK FOR AGENCY IN U.S.
By Adnews Staff
U.S.-based Reebok International says it will begin searching for a new media buying agency within a month and possibly additional creative resources, after its previous agency, Chicago-based Leo Burnett USA, resigned from the business earlier this month. In Canada, Leo Burnett's Toronto office localizes U.S. ads and handles media buying. Separately, Bill Sweeney has been named Reebok North America vice-president and general manager. Most recently he was Asia-Pacific regional vice-president. Sweeney replaces Roger Best, who has been appointed European senior vice-president and general manager.
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