LIBERALS TOUT ECONOMY TO GAIN VOTES
By Adnews Staff
The Liberal Party of Canada is focusing on the economy in it bid to get re-elected. The party launched a national TV campaign this week featuring Prime Minister Jean Cretien, with some ads also showing other ministers such as Finance Minister Paul Martin and Justice Minister Allan Rock. One ad highlights just the Prime Minister talking about the economy and how much he want Quebec to be a part of it. The ads were created by six agencies. The five Montreal agencies involved were BCP Group, Groupaction Marketing, Groupe Everest, TNC Communications and Pluri Design. Amalgame of Quebec City also helped to create the ads.
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