RED LOBSTER REVIEWS ACCOUNT
By Adnews Staff
Just weeks after launching a North American TV campaign touting the freshness of its food, seafood restaurant chain Red Lobster has put its $80 million (U.S.) account up for review. Grey Advertising of New York is the incumbent and will participate in the review with four other undisclosed agencies, according to a report in Advertising Age. In Canada, Red Lobster uses U.S. creative, while Hilary Thom Media Inc. of Toronto handles media buying for the chain. Red Lobster is owned by U.S.-based Darden Restaurants.
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