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CANADIAN TIRE RETURNS TO THE PAST

By Adnews Staff

Toronto-based Canadian Tire Corp. is going back to its roots. The company has launched specialty tire store within existing Canadian Tire outlets in Quebec. The store offers an enhanced product offerings with 114 different tires. Canadian Tire Associate stores will also introduce a new look for their AutoCentres with dedicated tire installation bays. The store is being promoted using TV, radio, newspaper and outdoor. Doner Schur Peppler of Toronto handles broadcast advertising for Canadian Tire. Print is done in-house.

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