CarPages.ca signs deal with Fuel
By Derek Winkler
Fuel Digital Media of Montreal has signed an advertising representation deal witl CarPages.ca, an automotive marketplace website. The site features listings of new and used vehicles from dealers nationally. Fuel Digital Media will oversee the sales and management of the site’s advertising options, including display ads, pre-roll video, native advertising, content marketing and custom campaigns.
“Bringing CarPages.ca into our portfolio strengthens our position in the automotive vertical and reinforces our ability to deliver high-value audiences to advertisers,” said John Sclapari, president of Fuel Digital Media. “CarPages.ca allows us to offer advertisers a direct line to highly engaged car buyers and owners, a key audience for brands in insurance, financing, maintenance, and other automotive-related sectors.”