NEW FINANCIAL SERVICES OPERATION LAUNCHES IN ONTARIO
By Adnews Staff
ING Trust Co. of Canada, a part of Amsterdam-based ING Group, launched a new financial services operation in Ontario over the weekend called ING DIRECT. The service, operating out of a North York-based call center, conducts all transactions and customer inquiries by phone, 24 hours a day. Its main product is a daily savings account paying 4% interest per annum on any balance with no service charges or monthly fees. The company also offers a GIC and an RRSP, and more products are on the way. Plans for personal computer transactions are also in the works. While the service is available only in Ontario at the moment, a Canada-wide rollout is planned. An ad campaign for ING DIRECT using the tagline "save your money," launched on April 27, is running in major Ontario cities on TV, in newspapers and via outdoor. It was done by Toronto-based Garneau Wurstlin Philp Brand Engineering Inc. PR is being handled by Shandwick Canada, also of Toronto.