CLOROX TOUTS CAR CARE PRODUCTS IN CAMPAIGN
By Adnews Staff
U.S.-based Clorox Co. will launch a North American campaign next month for its Armor All brand of car care products. Using TV and print, the campaign will focus Armor All products including paint treatments, protectants, tire foam and glass cleaner. DDB Needham's San Francisco office will create the ads. The agency's Toronto office will likely adapt U.S. creative and do the Canadian media buy. DDB landed the Armor All business recently after Clorox bought the company last winter. DDB Canada handles the bulk of Clorox advertising for Canada including Pine Sol, Tilex and S.O.S. pads.
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