DEADLINE APPROACHING FOR FIRST CUT AWARD
By Adnews Staff
Deadline for entry into the second annual First Cut Award is May 23. The award honors one outstanding new commercial director each year. Entrants must have less than two year experience and have directed at least one on-air spot. The award and its deadline are being promoted using a print ad created by Saatchi & Saatchi Advertising of Toronto. The ad plays on the phrase "first cut" and features a newly circumcised baby. The First Cut Award is sponsored by Saatchi and industry publication Playback.
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