ROCHE MACAULAY PICKS UP SONY
By Adnews Staff
Roche Macaulay & Partners of Toronto got the $3 to $5 million Sony store account last week. The agency landed the business after a review with Toronto three other agencies: TBWA Chiat/Day, Communique and Ranscombe & Co. "Roche Macaulay & Partners demonstrated the strategic insight, creative intuition and business solution that we feel our brand will need to be successful," Sony national marketing manager Blair Severn says in a release. The incumbent on the business is Bates O'Rourke of Toronto. The next campaign for Sony will be launched at the end of the month. The Sony store is an 81 store national chain retailing Sony brand products. It is owned by Sony Canada.
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