HARVEY'S BURGERS HIT THE ROAD
By Adnews Staff
Harvey's, a Toronto-based fast food restaurant chain, began testing advertising on delivery trucks last week. The first execution portrays three of Harvey's hamburgers accompanied by the restaurant's theme line, "Everyone's an original." Harvey's plans to roll out various ads on three more trucks over the next two months. The four trailers involved in the campaign are owned by Summit Food Distributors and travel throughout Ontario and Quebec. The project's graphics were designed by Varicon Productions of London, Ont., while ICON Digital Productions of Markham, Ont. handled the production. Harvey's is owned by Cara Operations Limited of Toronto.
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