STENTOR AND CANADIAN CEMENT PROMOTIONAL TIES
By Adnews Staff
Canadian Airlines became the latest partner in the Stentor Alliance's Advantage Performance program last week. Members of Advantage Performance, a customer loyalty program for businesses, are eligible to save five per cent on all regular retail fares with Canadian, excluding seat sales and certain other restricted fares. In addition, Canadian will give selected Advantage members opportunities to expand their overseas operations through Canadian's Small Business International Exchange Program. Advantage members will also be offered Canadian Plus frequent flyer points, dedicated shuttle check-in and departure service, and shuttle and gateside business centres with phones, faxes and photocopiers. Canadian was already a partner in Stentor's Real Plus Extra Program, allowing consumers to convert Real Plus points into Canadian Plus frequent flyer points. Stentor members will promote the new relationship through direct mail pieces to their Advantage clients and on their Web sites. Based in Ottawa, Stentor is an alliance of 11 leading Canadian telecommunications companies.