Wuxly begins Bryan Adams promotion
By Adnews Staff
Toronto-based outerwear brand Wuxly has signed a promotional agreement with musician Bryan Adams to produce a limited-edition collection of apparel. The line, called the Bryan Adams Bad Collection, will be released on Oct. 6. This is the first time the company has produced a collection of products such as this. Adams will appear in the advertising campaign supporting the line, which consists of a hooded sweatshirt, a parka and a jacket. They will be sold exclusively online at Wuxly.com.
“Partnering with Bryan Adams on this collection has been a dream come true for our brand,” said James Yurichuk, CEO of Wuxly. “Bryan's vision and dedication to the process has been inspiring to say the least. We also want to send a big thank you to Jessica Panetta, Head Director of Conceptual Event Society for introducing Bryan Adams to our brand, coming up with the initial idea fo this capsule collection and for helping to bring this collaboration to life.”