SUN ICE SIGNS OVER MARKETING RESPONSIBILITIES
By Adnews Staff
Calgary-based Sun Ice Ltd. has signed a letter of intent that transfers the sales, marketing, distribution and sourcing activities of its ski outerwear in North America to Winnipeg-based Gemini Fashions of Canada. The deal is expected to close at the end of April. Canadian Sun Ice advertising is done in-house with the help of freelance designers. Gemini officials were unavailable to comment on who will handle advertising for the products now that it is in charge of marketing. Sun Ice makes outerwear under the brand name OshKosh B'Gosh, while Gemini markets outerwear under the Mobius brand name.
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