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CHANEL HITS COVERS OF MAGAZINES

By Adnews Staff

Montreal-based Chanel Inc. has introduced limited edition packaging for its Chanel No. 5 perfume and is using magazine covers to promote it. The fragrance is depicted on split covers of magazines such as l'Actualite, Look West, Clin D'Oeil and ELLE Quebec. Eight-page spreads are running in Fashion and Flare. The new packaging features four Andy Warhol rendition of the No. 5 bottle. Strategem of Montreal did the media buying for the campaign.

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