SOUP COMPANY GOES RETAIL, MAY NEED AGENCY
By Adnews Staff
Canyon Creek Food Company of Edmonton has entered the retail market and may look for an agency over the next year to help promote its products to consumers, president and CEO Dale Cook told Adnews this week. The company is now testing its ready-to-serve soups and related products in Canada Safeway locations in Western Canada. The products are also available in Oshawa Foods West outlets, as well as IGA stores and Superstores across Canada. Currently, Canyon Creek does its advertising in-house and restricts it to coupons. As the company increases its retail presence it will consider using various media to get the word out about its products. In the past Canyon Creek focused on the food service market.
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