ROYAL UNVEILS NEW FUND
By Adnews Staff
Royal Mutual Funds of Toronto added a niche product designed to address short-term investment needs to its mutual fund family this week. Called the Royal Premium Money Market Fund, the product carries a minimum initial investment of $250,000. Royal Trust and Royal Bank branches across the country are selling the new fund. It is also available through the Invest by Phone service, or through authorized brokers, including Royal Bank Action Direct and RBC Dominion Securities. National print ads in English and French promoting the fund will begin later this week. The ads were designed by Taxi Advertising & Design of Toronto, while Initiative Media, also of Toronto, executed the media buy.
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