IAA WORLD CONGRESS IN KOREA
By Adnews Staff
The next International Advertising Association World Congress is being held in Seoul, Korea from June 9 to 12, 1996. The IAA is a global partnership of advertisers, agencies, media and other communicators. The 1998 conference will be held in Egypt. The IAA's goals are to portect the freedom of commercial speech and consumer choice, to promote the value of advertising, and encourage advertising self-regulation. In addition, it provides a forum on emerging marketing communications issues. The organization has 3500 members in 86 countries.
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