COMMB certifies UB Media residential inventory
By Adnews Staff
The Canadian Out-of-Home Marketing and Measurement Bureau has accredited the residential out-of-home advertising inventory of UB Media. According to the organization, this is the first time COMMB has certified a residential advertising network receiving average weekly out-of-home marketing impressions. UB Media uses COMMB-developed methods to convert building occupancy and visitor volume into weekly gross impressions based on screens located in lobbies, elevators, parking garages and mailrooms in 19 markets.
“OOH in building common areas commands attention and increases engagement by integrating seamlessly with the daily lives of people receiving it,” said COMMB president Amanda Dorenberg. “COMMB’s methodology approach to UB Media’s residential network quantifies its engagement and proves the medium’s power to boost ROI and deliver ultra-specific, hyper-local information.”