TSC, CAFA begin joint promotion
By Adnews Staff
Shopping media property TSC has begun a promotion in collaboration with the Canadian Arts & Fashion Awards. The initiative is intended to highlight a group of Canadian fashion brands including Ai Toronto Seoul, Biko, Brass & Unity, Judith & Charles, Kaela Kay and others. It takes the form of a dedicated CAFA Shop on the TSC website that will sell a selection of products from 12 participating brands. Additional participants will be added through the fall. The brands will also be promoted on the weekly television program Style Matters. TSC is a subsidiary of Rogers Sports & Media.
“Today’s consumers shop with intent and purpose, mindful of what they buy and who they buy from,” said TSC president Nyla Ahmad. “TSC is committed to supporting local businesses, communities and emerging entrepreneurs, which made teaming up with CAFA the right and natural choice. When customers visit the CAFA Shop, they are supporting unique, inspirational, Canadian brands.”