PUBLICIS*BCP SWALLOWS PERRIER ACCOUNT
By Adnews Staff
The Perrier Group of Canada has shifted its advertising account to Publicis*BCP of Toronto. The move, made in February, ended an approximately three-year relationship with incumbent FCB Canada Ltd. of Toronto. Frank DeVries, president of the Perrier Group, told Adnews the company had enjoyed an excellent relationship with FCB. He said the change took place because Perrier's European parent is serviced by Publicis S.A. DeVries expressed satisfaction with Perrier's new Canadian agency. "We believe that Publicis(BCP has the talent and the creative skills to drive sales," he said. The first campaign from Perrier's new agency is expected to be launched in late April.
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