St. Kitts Tourism Authority hires Fathom
By Adnews Staff
The St. Kitts Tourism Authority has retained Fathom Communications as its Canadian public relations agency of record. The agency won the account in a request-for-proposals process. The assignment includes trade and consumer media relations, content strategy, press trips, events, social media work and co-marketing activities.
“We are extremely optimistic about the Canadian market, even as we recognize the unique challenges the pandemic presents for tourism globally,” said Lindsay Grant, Minister of Tourism, Transport and Ports of St. Kitts. “The addition of Fathom Communications is significant for us, because we have never had a public relations agency in Canada before and demonstrates our increased commitment to the Canadian source market and rebuilding stayover visitation. We look forward to increasing our visibility in the Canadian market and sharing with them the unique story of St. Kitts, a quintessential Caribbean getaway that provides unparalleled offerings and unforgettable vacation memories.”