BATES BUILDS UP BUBBLE GUM
By Adnews Staff
Bates Canada recently launched a national advertising campaign for Warner-Lambert's Bubblicious gum. National TV spots and Toronto bus ads tout the gum as "the bubble gum of the National Basketball Association." Instead of featuring popular NBA players, the TV spots focus on "famous wads" left by NBA superstars under the team bench. The spots will run nationally on YTV and Much Music and on TV targeted at children in the Toronto and Vancouver regions.
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