THE BAY CELEBRATES WITH BIG SKY CONCERT
By Adnews Staff
In celebration of its 325th anniversary, The Bay is sponsoring an all-Canadian concert being held from August 5, to 7 in High River, Alberta. The event, called Big Sky Concerts, will showcase 20 of the best Canadian rock, pop, folk and country artists, 17 of the nation's best new acts and several children's performers. The theme for the Bay's anniversary is "celebrating the past...embracing the future". Advertising began for the concert on May 29, using radio, newspaper and television, along with brochures and posters. Palmer Jarvis Advertising in Vancouver worked on the campaign for Big Sky.
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