Media Resources buys Impulse Graphics
By Adnews Staff
Media Resources, a Toronto-based out-of-home media provider, has acquired Impulse Graphics & Display Solutions of Mississauga. Media Resources specializes in LED displays, large-format printing and 3D installations. Impulse specializes in retail signage, in-store displays and store decor design. According to Media Resources, the acquisition will expand its capabilities in the signage and billboard sectors, as well as allowing it to expand its services into the retail sector.
“Combining the two organizations will provide our clients with the latest production technologies and efficiencies, along with expanded logistical capabilities,” said Will Thomson, senior vice-president of print and 3D operations at Media Resources. “This acquisition will allow our customers to access enhanced in-store retail signage and display solutions and a Canada-wide distribution and installation program designed to provide organizations with a single source for their graphics and installation needs. Impulse Graphics' acquisition will further position Media Resources to the forefront of in-store retail signage suppliers by delivering additional products and services that will help advertisers improve the in-store experience. The retail sector will benefit from Media Resources creativity, technology and expertise.”