RBC launches online banking program for seniors
By Adnews Staff
Toronto-based RBC has begun a new program intended to assist seniors conduct banking online during the COVID-19 pandemic. According to the company, the program is aimed at the approximately 60% of its customers who are over the age of 60. It consists of outreach activities that advise consumers on digital enrollment, electronic money transfers and online bill payments. RBC has created a new website hosting a series of video tutorials and instruction guides located at <http://www.rbc.com/bankeasy>. In addition, the company’s telephone support service is giving automatic priority access to seniors, identified by the client number on their bank card.
“We've seen our communities disrupted, and as we provide support and relief across the country, we want to take special care of our most vulnerable populations,” said Neil McLaughlin, group head of personal and commercial banking at RBC. “We're giving our seniors the tools, resources and confidence they need to stay safe and bank from home. Our teams are reaching out to them to provide access to resources and tutorials that will help them bank online safely and securely, as well as personalized assistance where needed.”