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Toronto-based, an online service that assists consumers in finding a dentist, has begun a campaign called “Oral Wellness Matters.” The social media campaign provides information about oral health issues while Ontario dental offices are closed due to the COVID-19 pandemic. The campaign consists of a series of Instagram Live events at which consumers can speak with participating Toronto dentists. The company’s website also offers a list of dental offices that are open for emergency procedures in the Greater Toronto Area. According to the company, the effort is intended ease anxiety by addressing concerns about how to identify and manage dental emergencies, safety procedures, preventative oral health care and other subjects.

“People are holding off on dealing with serious dental issues because they don't know where to turn or have safety concerns stemming from COVID, and that's not right,” said Natalie Archer of Archer Dental, an Opencare dentist participating in the campaign. “I'm partnering with Opencare to get the word out that help is out there and to let people know preserving oral health during these challenging times is possible.”

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