Stay At Home Heroes begins awareness campaign
By Adnews Staff
A recently-launched advocacy organization called Stay At Home Heroes has begun an advertising campaign encouraging people to self-isolate and maintain physical distancing during the COVID-19 pandemic. The national campaign is also intended to provide information on maintaining good health while in isolation. The effort will consist primarily of digital and social media content featuring Canadian citizens, celebrities, experts, people in need and crisis authorities. The group includes the participation of Toronto-based talent agency Hero Artists & Entertainment, healthcare website Covidhealth.ca and fundraising website Tiltify. The campaign was developed by Photified, a Toronto-based content marketing agency.
“We've had the ability to get involved with this powerful campaign from the ground-up,” said Shane Bell, CEO of Photified. “Our expertise in creating and executing viral campaigns is a perfect skill set to be able to lend to the Stay At Home Heroes initiative. Our team is pleased to provide powerful and engaging content for Candians, and spread the stay at home message across the internet to do our part in helping to plank the curve.”