LITTLE CEASARS INTRODUCES SECOND SPORTS PIZZA
By Adnews Staff
U.S.-based Little Caesars Pizza continued to follow its sports theme this week with the release of its basketball-shaped pizzas. Called Basketball!Basketball!, the pizza comes in a basketball court game board box and consumers receive a professional basketball player poster. Print advertising supports the launch of the pizza. It was created in-house by Little Caesars' in the U.S. In Canada, Little Caesar's Mississauga, Ont. office did the media buy in-house. Little Caesars began its sports-themed pizzas last month with the launch of its football-shaped pizzas.
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