ISOLATION CHANGES STRATEGY, HIRES PR FIRM
By Adnews Staff
Isolation Systems of Toronto is changing the focus of the company and it hired an agency to get the word out. BenchMark Communications of Toronto was hired last week after Isolation talked to two other agencies. "We chose BenchMark because its consultants demonstrated a thorough knowledge of our industry and marketplace, as well as the ability to deliver results cost-effectively," marketing and sales vice-president Stuart Lombard says in a release. In the past, PR was handled by agencies on a project basis. Isolation used to do solution work involving secure networks with one customer at a time, but is changing into a product-based company. This week, Isolation introduced its InfoCrypt series of encryption products to the North American market. It consists of four software and hardware encryption products that help enterprises connnect their private networks safely to public networks such as the Internet. The products will be promoted using PR and trade shows. Isolation has no immediate plans to support them with advertising.