NEILSON JUMPS INTO NEW WATERS
By Adnews Staff
Neilson Dairy of Halton Hills, Ont. has entered the non-dairy market. The company introduced soy milk to the Ontario market last week. Called Soy Delight, the product comes in two flavors: original and vanilla. It is made from organic soy beans and is 100% cholesterol and lactose-free. Its ingredients are filtered water, organic soybeans, fructose, sea salt and vanilla extract. Because the soy milk category is so small, Neilson will be promoting the product only through in-store merchandising. It may look at health food and ethnic publications in the future. Soy Delight should be in the Maritimes and Quebec in three months and in Western Canada at a later date. Advertising for Neilson is done by Bensimon¥Byrne of Toronto.
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