MaxTV Media offers free ad space to restaurants
Toronto-based digital out-of-home media company MaxTV Media has begun an initiative intended to support local restaurants and bars during the COVID-19 outbreak. The company will offer free advertising space on its inventory of 1,700 digital screens located in condominium buildings. According to the firm, restaurants can offer local consumers special offers and incentives to mitigate business losses during the pandemic. In addition, the company will donate the use of 100 new screens to Ontario condominium management to display public health information.
“COVID-19 is an unexpected, worst-case scenario for Ontario businesses,” said Erik Kehat, CEO of MaxTV Media. “Many restaurants may have been struggling before the crisis, but now they are being forced to layoff staff and close their doors for everything but delivery and pickup to be responsible business owners. Spending on new marketing campaigns is simply not an option for these businesses right now. We wanted to step up and help them reach local customers in a new way to keep sales coming in.”