NEW COMPANY NAME AND ORGANIZATION
By Adnews Staff
Target Mail of Toronto has changed its name and reorganized the company. Now called iCom Information & Communications, the business operates through three divisions. They are Target Dimensions, List Dimensions and Information Dimensions. Target is involved in database marketing for packaged goods companies. The List Dimensions division markets the company's consumer responder database to help direct marketers target consumers most likely interested in their products, using self-reported consumer interests as the basis for selection. The Information Dimensions division does market analysis and research.
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