KIMBERLEY-CLARK REVAMPS DIAPERS
By Adnews Staff
Kimberley-Clark Corp. of Dallas has found a new way to fasten a disposable diaper. The company will introduce a new version of its Ultratrim diapers in North America next month that replaces the tape fasteners with a hook-and-loop technology. Kimberley-Clark wouldn't elaborate on advertising plans but did says they would use TV ads created by Ogilvy & Mather Worldwide of New York. In Canada, the agency's Toronto office will handle the media buy.
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