CIBC CAMPAIGN GOES BACK TO FUTURE
By Adnews Staff
The Canadian Imperial Bank of Commerce is staking its immediate future on a return to the bank's past in a national advertising campaign launched this week. In addition to touting CIBC's history, the TV and print executions will carry the new tag line "seeing beyond." They also feature the bank's full name, rather than the previously-used CIBC acronym. Padulo Integrated Inc. of Toronto handled the ads.
« Back Next »
Comments
blog comments powered by Disqus