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CYBERPLEX CHOOSES FIRST PR FIRM

CYBERplex Interactive Media of Toronto is using a PR agency for the first time. The Web site developer hired Atkins & Ellis of Toronto last month to handle PR, research and concept development. The agency won the business without a review based on work it has done for other clients. A&E was also recommended by an ad agency. CYBERplex is a three-year-old privately-held company. It did some media relations when it first began operations, but hasn't done any since. Advertising for the company is done in-house. CYBERplex is involved in strategic development, creative counsel, application engineering and ongoing maintenance of clients' Web sites.

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