Lassonde ends sponsorhip of Montreal marathon
Quebec food company A. Lassonde has terminated its sponsorship agreement with the Montreal International Marathon. The sponsorship, which was in the name of the company’s Oasis line of fruit juice products, was in its 17th year. A. Lassonde is a subsidiary of Industries Lassonde.
“Over the past few years, the Montreal International Marathon has experienced a significant number of shortcomings in the organization and running of its races, including operational, logistical and security problems,” stated the company in a release. “Lassonde met with the organizers and directors of the Montreal International Marathon on several occasions to ensure that each race complied with its sponsorship agreement and the industry standards for an event of this magnitude. To Lassonde's great disappointment, these shortcomings continued in the past few races, including the unfortunate incidents that occurred in 2019.”