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SSB Communication Marketing opens in Montreal

Pierre Savard has joined Montreal-based Vox Communication Intégrée as the president of a new entity called SSB Communication Marketing. Savard was previously the president of the Montreal office of Draft Wordwide. The other two founding partners of SSB are Rabih Sebaaly and Stéphane Boutin of Vox. The new firm will specialize in "non-traditional communications and marketing." Its clients include A. Lassonde, L'Oréal Canada, MDS Pharma Services, Breville, Johnson & Johnson and the Maman Dion Foundation. "I am extremely enthusiastic about joining Rabih and Stéphane's dynamic and highly skilled team," said Savard. "The chemistry was there from day one and we share the same vision of the market and our firm. Non-traditional communications take up an increasingly large part of budgets and the marketing mix. We intend to position SSB among the most innovative and productive communications firms in the field."

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