Genesis Motors prepares Super Bowl commercial
Automobile brand Genesis Motors Canada is preparing to release a new television commercial during the Canadian broadcast of the NFL Super Bowl championship game on Feb. 2. This will be the first time the brand has advertised during the Super Bowl. The commercial, developed for the US market by Innocean, features celebrity couple John Legend and Chrissy Teigen. The ad will serve as the launch of a year-long campaign called “Young Luxury” for the brand’s new GV80 sport utility vehicle. Canadian media buying was conducted by Innocean Worldwide Canada. Genesis Motors is a subsidiary of Hyundai Motor Group.
“The launch of GV80 as our first SUV is an important milestone for the growth of the Genesis brand in Canada,” said Richard Trevisan, brand director of Genesis Motors Canada. “While many brands' American Super Bowl campaigns won't be visible to Canadian viewers, Genesis Motors Canada has invested in sharing our newest Super Bowl ad during the Canadian broadcast of Super Bowl LIV. As one of the biggest television events of the year, the Super Bowl was a natural fit for Genesis to introduce our brand and newest product to a broad audience of Canadian consumers.”